Lassen.net do a thorough research about the client, industry, environment, media, and other factors and come up with a solid media strategy. We help in focusing on the right media and to reach out to the right target audience. We help in preparing the entire team with how to strategically handle media, in case the designated public speaker is not immediately available, or during unofficial interactions.

We involve your team in media strategy preparation, which would impregnate the strategy to deep within the core of the organization. Our media strategy includes a brief about how to manage media in order to make everyone prepared with the right terminology and to send a simple, concise and clear message that enhances the brand image.

Press Briefings are organized to brief members of media selectively. Each Press Briefing organized by Lassen.net is extremely well planned and executed.
The entire process, right from media acquisition, orientation, preparation, briefing, feedback and follow-up is conducted professionally with a personal human touch.
At every stage of Press Briefing, focus is given on enhancing the client perception and to interest and involve media in the activities of the company.

Lassen.net assists our clients to get coverage in print, electronic, Internet and other media. Our principals have several leading media-houses as partner. We also have very good media contacts, which get the client’s message to the right target audience. We also assist you in forging long-term tie-ups with media in order to get maximum regular coverage.

Lassen.net and Newsbooster.com monitors a wide range of print, electronic, internet and other media professionally in order to assist our clients to stay current on public communication related to their organization and activities. Our monitoring helps in evaluating the effectiveness of PR process, gathering market intelligence and generates valuable feedback.

Media Queries need to be handled immediately and strategically. Media is only interested in news and news is very dependent upon time. "Not available for comment" remark creates a bad impression. A wrong comment can be a PR disaster.